Scarcity is a central fact of life. Because resources – land, money, fuel, time, attention – are scarce in relation to our uses for them, it is a task of rationality to allocate them.Herbert Simon (The Sciences of the Artificial, 2E, p. 31)
"The Enthymeme is a (rhetorical) syllogism". Aristotle, Reth. II, 22
"Rhetoric may be defined as the faculty of discovering the possible means of persuasion." Aristotle, Reth. I.2.1
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