"nothing can permanently please, which does not contain in itself the reason why it is so, and not otherwise."
Samuel Taylor Coleridge, Biographia Literaria (1817)
"The Enthymeme is a (rhetorical) syllogism". Aristotle, Reth. II, 22
"Rhetoric may be defined as the faculty of discovering the possible means of persuasion." Aristotle, Reth. I.2.1
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