Zahavi "fundamental equation of travel demand":
M / T = v . c
where M is travel-money budget, T is daily travel-time budget, v is mean daily speed, and c is average cost per unit distance traveled. In words:
What individuals are willing to spend in money (M) and time (T) = product individual would like to purchase from system supply in its performance (v) and price (c) of using it.
Explanation: if travel system is slow, then, people exhaust travel-time budget long before the travel-money budget. This disequilibrium is solved by buying faster travel (e.g. a car, or more cars)
References:
Marchetti paper Here
Zahavi's report here and here.
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