Scarcity is a central fact of life. Because resources – land, money, fuel, time, attention – are scarce in relation to our uses for them, it is a task of rationality to allocate them.Herbert Simon (The Sciences of the Artificial, 2E, p. 31)

"Rhetoric may be defined as the faculty of discovering the possible means of persuasion." Aristotle, Reth. I.2.1

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